Awareness-raising campaign in cooperation with Inclusione Andicap Ticino

For more inclusive public transport

The FART (Ferrovie Autolinee Regionali Ticinesi), in collaboration with the ‘inclusione andicap ticino’ association, is currently launching a new awareness-raising campaign aimed at promoting respect and attention towards persons with reduced mobility who use public transport. Through visual language, the project aims to make passengers aware of correct and inclusive behaviour.

Inclusion starts with small everyday gestures. The new campaign aimed at all passengers uses evocative and impactful images to convey a clear message: public transport must be a welcoming space for everyone. The cartoons – which will be disseminated in various contexts and channels, both physical and digital – draw attention to concrete situations, such as the importance of freeing reserved seats for wheelchair users, giving priority to those with reduced mobility, avoiding distracting guide dogs, helping people with hearing impairment.

inclusione-andicap-ticino.ch

1. Clear the place

When a person in a wheelchair gets on board, free the seat for them

On public transport there are spaces, duly marked, dedicated to wheelchair users. As a matter of respect but also of safety, it is good practice to leave the seat free for those who are entitled to it.

2. Slow mobility

Priority to people
with slow mobility

Elderly people or people with walking problems in general need a seat on public transport more than anyone else. For their health and for everyone’s safety, we give priority to people with slow mobility.

3. Guide dog

Do not distract
the guide dog

A guide dog is a crucial aid for people with low vision or blindness. When it is wearing its harness, it should not be distracted in any way (either by calling its name or petting it), because it is helping the person with a disability to navigate a particular route, and it needs to remain focused.

4. Helping

Communicating and offering
your help

Often, out of fear of doing wrong, we remain indifferent. We take courage and make a gesture of kindness, simply asking the other person ‘Do you need help?’. In our own small way, we can do much to make our society more inclusive.

5. Hearing impairment

Helping a person
with hearing impairment

A hearing-impaired or deaf person does not know which bus to take? Do you need information? You can help her too! Speak to her slowly while looking at her face, articulate the words well so that she can read your lips. Or use your mobile phone, write down what you want to tell her and show her the text.