Promoting the cleanliness and decorum of public transportation stops will benefit the community. The Ticino Regional Autolinee Railways (FART) today launched an initiative that aims to actively involve all public transport users, inviting them to contribute small gestures that can make a big difference. The campaign will run until the end of the year.
Bus stops, which welcome departing and arriving travelers every day, represent not only landmarks for those using public transportation, but also spaces that contribute to the quality of the travel experience. Unfortunately, they are not always in the best condition. This is where the new “The Stop Reflects You” campaign comes in, which aims to raise user awareness of the importance of keeping these common areas clean and tidy.
“Simple actions such as throwing trash in the trash cans or avoiding leaving marks or dents on the infrastructure are key to ensuring that stops remain welcoming and functional,” says Claudio Blotti, FART director. ”We want these stops to be perceived as pleasant for all passengers, and with everyone’s contribution we can achieve this.”
The campaign will include information posters at stops, visible on timetable boards, and will also extend to digital channels. The message will be conveyed through an evocative image of a shredded paper with the words “STOP,” a visual reminder to reflect on the importance of small daily gestures.
FART operates an extensive transportation network that includes 4 urban bus lines, 5 regional bus lines and the Centovallina railway line, with a total of 270 stops spread over more than 140 kilometers of route.
